Some begin quietly. In the corners of Pune’s Kothrud. In the dusty air of Market Yard. In the steady hands of someone who believed quality doesn’t need to shout, it just needs to stay.New Aaiji Traders, the parent legacy, didn’t need introductions. For over 20 years, they let their products speak, 2600+ items, handpicked origins, loyal relati… Read More


In the fast-paced world of today, where time is often limited, the desire for authentic and flavorful meals remains unchanged. Daishik Instant Chutneys have emerged as a solution to this dilemma, offering a quick and convenient way to enjoy traditional Indian flavors without compromising on taste or quality.The Essence of DaishikDaishik, a brand ro… Read More


In today’s fast-paced world, convenience often takes precedence over tradition. Yet, amidst the rush of modern living, there is a growing awareness of the value of age-old practices that honor both health and heritage. Purely Desi A2 Desi Cow Ghee embodies this philosophy, blending centuries-old Ayurvedic wisdom with the demands of contemporary l… Read More